Product Development Essay Example | Topics and Well Written Essays - 500 words - 4

Product Development - Essay Example Additionally, the company has relied on its perfect knowledge of the needs in the market, which have helped in the development of products aimed at fulfilling those particular needs. For this reason, the company’s suitcases are something that increases the experience of air travel. In the past, travelers have had to endure using suitcases and other bags that need to be tracked manually. This has seen many people lose their luggage while changing flights. Having this realization, Samsonite has developed a product that answers all these needs of clients in the market. Using their specially designed suitcases, the company offers high-quality goods that are highly secure with minimal costs. The fact that it has USB ports means that one can carry large volumes of data in the bag and fail to carry a laptop where it could cause security inconveniences in some airports. With an increase in the number of people using air transport in their daily travel, the company hopes to benefit fro m this trend, thus increasing its returns on investment. The firm seems to rely so much on technology as its key marketing capability. In this regard, the company hopes to use its online sites as effective platforms on which it can reach clients and sell their products. Currently, Manu explains that advancements in information and technology have made it easy for people to search for flight information and reach different destinations. In this regard, the social media has been very instrumental in the success of many online-based businesses.